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TADD Success Stories
Turn Around Don't Drown Partners

Each year, more deaths occur due to flooding than from any other thunderstorm related hazard. Why? The main reason is people underestimate the force and power of water. Many of the deaths occur in automobiles as they are swept downstream. Of these drownings, many are preventable, but too many people continue to drive around the barriers that warn you the road is flooded.

Whether you are driving or walking, if you come to a flooded road, Turn Around Don't Drown. You will not know the depth of the water nor will you know the condition of the road under the water.

Water covering the road can create an impassable barrier.

Follow these safety rules:

Flash Floods

Except for heat related fatalities, more deaths occur from flooding than any other hazard. Why? Most people fail to realize the power of water. For example, six inches of fast-moving flood water can knock you off your feet.

While the number of fatalities can vary dramatically with weather conditions from year to year, the national 30-year average (1977-2006) for flood deaths is 99. That compares with a 30-year average of 61 deaths for lightning, 54 for tornadoes and 49 for hurricanes.

National Weather Service data also shows:

Most flash floods are caused by slow moving thunderstorms, thunderstorms that move repeatedly over the same area or heavy rains from tropical storms and hurricanes. These floods can develop within minutes or hours depending on the intensity and duration of the rain, the topography, soil conditions and ground cover.

Flash floods can roll boulders, tear out trees, destroy buildings and bridges, and scour out new channels. Rapidly rising water can reach heights of 30 feet or more. Furthermore, flash flood-producing rains can also trigger catastrophic mud slides.

Occasionally, floating debris or ice can accumulate at a natural or man-made obstruction and restrict the flow of water. Water held back by the ice jam or debris dam can cause flooding upstream. Subsequent flash flooding can occur downstream if the obstruction should suddenly release. More information can be obtained at the Southern Region Flood Hazards Page.

Turn Around Don't Drown Outreach Materials in PDF format:
Turn Around Don't Drown Poster
(2.5 MB)
Turn Around Don't Drown ® Poster
36"x36" Sign
Turn Around Don't Drown ® Poster
4"x4" Window
sticker image (32k)
FLASH Flooding Safety Brochure
FLASH Flooding Safety Brochure
Tropical Cyclones and Flooding Brochure
Tropical Cyclones & Flooding Brochure
NWS Southern Region TADD brochure
Turn Around, Don't Drown Brochure

TADD icon #1

TADD icon #1

TADD icon #2
TADD icon #2

Sticker Image
4"x4" Barrier
sticker image

You are authorized and encouraged to reproduce these outreach materials for distribution through schools, community organizations, government agencies, and private businesses.

Turn Around Don't Drown Partners with the National Weather Service and The Federal Alliance for Safe Homes.

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